Barbie Unveils Ilona Maher Doll, Encouraging Young Girls to “Own Their Confidence Proudly”
10/6/2025 11:45:00 AM | Women's Rugby
EL SEGUNDO, Calif., October 6, 2025 – Mattel, Inc. (NASDAQ: MAT), announced today that Barbie is celebrating International Day of the Girl by introducing Team Barbie – a coalition of four powerful role models and professional rugby players from across the globe to encourage girls to own their confidence proudly. The brand is honoring these incredible athletes who recognize and harness their own power with one-of-a-kind dolls made in their likeness because Barbie knows if you can see it, you can be it.
FULL MATTEL.COM PRESS RELEASE HERE
Knowing how crucial sports can be in helping build communication skills, confidence, and teamwork, Barbie is committed to empowering the next generation to get their head in the game – and stay there – by sharing the powerful stories of this year's legendary role models:
- Ilona Maher (U.S.): Olympic medalist, social media star, and body positivity advocate challenging stereotypes by embracing the strength of femininity.
- Ellie Kildunne (UK): Key member of England Rugby's Red Roses team, World Champion, 2024 World Rugby Player of the Year and trailblazer in the rise in interest in women's rugby
- Portia Woodman-Wickliffe (NZ): Two-time Olympic & World Champion, known for redefining the game with record-breaking performances.
- Nassira Konde (France): Dynamic rugby star and Olympic medalist known for uplifting the next generation by embracing inclusion, skill, and fearless ambition.
"We all doubt ourselves at times, myself included," said Ilona Maher, Professional US Rugby Player. "But I am where I am today, because I kept showing up anyway. Even through tough practice days or days I didn't feel my best, I continued to put in the work, strengthen my skills, and believe in my ability. Which grew my confidence in myself and my career. I'm proud of how far I've come, and I'm not afraid to say it. If sharing my story can inspire other young girls to believe in themselves the way I have, then I'll have truly made an impact. Being part of Team Barbie is about showing girls that confidence isn't something to shy away from, but something to own. I'm honored to use my platform to empower the next generation to find that spark of confidence within themselves and let it drive them toward unlocking their limitless possibilities."
In continued partnership with U.S. professional rugby player Ilona Maher, Barbie is sharing a closer look at her inspiring journey by launching the Ilona Maher Barbie doll, available for purchase in 2026. With an all-new body sculpt designed to reflect the build of many strong athletes, the Muscular sculpt celebrates strength with a straighter, more athletic torso, visibly defined arms, shoulders, and legs, plus sculpted core and back muscles.
Story image via nbcnews.com
